Circle to Search 2025 Update: Why Everyone Is Talking About It
Google’ Circle to Search feature has become a revolutionary part of smartphone browsing in 2025. It allows users to circle any object on their screen — whether it's a shoe, food item, celebrity face, or product — and instantly get information.
The 2025 update added powerful new features like:
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Instant shopping links
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AI identifications
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Text translation on circled areas
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Background removal
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Circle-to-copy text
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Live video circle scan
This new version made mobile search faster and more interactive than ever. People no longer need to type or describe anything. They simply circle with their finger or S-Pen, and AI fetches results instantly.
The feature went viral because of demos posted by tech influencers. Millions saw videos showing how easy it was to identify objects, find prices, or learn product details.
Circle to Search also helps students, designers, travelers, and online shoppers. It has become the new standard for visual search, replacing screenshot-and-Google methods.